Mall West End Redevelopment Takes Long-Awaited Step Forward: The Atlanta Deal Sheet
A development partnership is pushing ahead with the redo of The Mall West End in Atlanta after years of delays.
New York developers BRP Cos. and The Prusik Group filed an application with the Georgia Department of Community Affairs to tear down the ailing mall and replace it with roughly 1,000 residential units, a 150-room hotel and 120K SF of retail space, The Atlanta Journal-Constitution reported.
The $450M redevelopment of the enclosed mall, which was built in the 1970s, will also include affordable housing units, according to the AJC.
“Things are moving along on our end,” a spokesperson for BRP Cos. said in an email to the AJC. “The overall direction of the project remains consistent.”
The development of regional impact application follows the December purchase of the mall, with $10M from Atlanta, the Atlanta Urban Development Corp. and Atlanta BeltLine Inc. The total purchase price was $29M, according to the AJC.
PERSONNEL
Michael DeGance and Scott Werbel have been named partners at The Ardent Cos. DeGance, who joined Ardent in 2012, was most recently a managing director, overseeing investor relations, financial reporting and fundraising, according to a press release.
Werbel, who has been with Ardent since 2014, was previously managing director of real estate acquisitions, bridge loan originations and loan acquisition and distressed debt throughout the Southeast, Midwest and Northeast.
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Isakson Living tapped Brad Koeneman as vice president of club services for the senior living developer and operator. Koeneman, who will report directly to Isakson Living founder Andy Isakson, is tasked with overseeing facility operations, including management, residential experience and financial health, according to a release.
Previously, Koeneman spent nearly 20 years as general manager of Hilton Atlanta.
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SRS Real Estate Partners promoted Scott Tiernan to executive vice president and managing principal. Tiernan previously served as senior vice president and managing principal and will continue to co-lead the Atlanta office with Henry Poer, according to a press release.
During his career, Tiernan completed more than 700 landlord transactions, including land buys and new developments.
LEASES
Transit software provider IntelliTrans leased 16K SF at Three Ravinia Drive, with plans to relocate and expand from its current 2K SF location at Midtown’s Coda tower, the Atlanta Business Chronicle reported.
A subsidiary of Roper Technologies, IntelliTrans CEO Chad Raube told the ABC that the office acts as its “Atlanta headquarters” and works in conjunction with its operations hub in Conway, Arkansas.
SALES
Transportation real estate investment firm Realterm purchased 1809 Westgate Parkway, a 14,500 SF heavy-duty vehicle maintenance facility in Atlanta, for an undisclosed sum. Cole Motorsports Inc. was the previous owner of the facility, which Fulton County valued at $1.8M this year, according to county property records.
Lee & Associates’ Connor Winkler brokered the transaction.
DEVELOPMENT
Dunwoody approved Workspace Property Trust’s rezoning application to redevelop 64 and 66 Perimeter Center East, the Atlanta Business Chronicle reported.
Workspace plans to transform the 600K SF of former State Farm offices into 441 condominium units, 126 age-restricted apartments and 101 townhouses at the existing structures, according to the ABC. Groundbreaking is scheduled for the first quarter of 2026.
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Suwanee-based CCI Real Estate is looking to move forward on its transformation of Georgia Tech’s Baptist Collegiate Ministries building into a student housing project. The developer filed an application with Atlanta to convert the five-story, 64K SF structure at 734 Techwood Drive into a 55-unit student housing facility with street-level commercial space, including a new BCM office and a coffee shop, according to the application.
The project is expected to cost $13.6M, according to the application.
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The Decide DeKalb Development Authority approved funds to help launch two developments.
The board approved a $3.8M tax allocation district award to Venture South Investments for Candler Crossing, a $29M shopping center project on 7 acres at 1816 Candler Road, according to a press release. Construction on the 50K SF grocery store and 11K SF of other retail is slated to begin in the spring of 2026.
The board also granted a $2.2M award from its Urban Renewal Fund to MicroLife Institute and the Housing Development Corporation of DeKalb for a $6.8M, 16-unit cottage community off Midway Road in Decatur. Construction is slated to start in 2026.
