LIGHTS! CAMERA! METCALF!
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|So, what do JLL?s Gregg Metcalf, Atlanta horseman and restaurateurJack Cashin, Terminus Realty Advisor?s John Wilson, Tishman Speyer?s Chris Arhenkeil?s BMW, and local model/reality TV celeb Tribble Reese have in common? They?ve been featured in a series of online videos produced by Sotheby?s Atlanta Fine Homes? Jere Metcalf (yes, that's Gregg?s wife). Jere is creating these humorous shorts that, at first blush, give no indication they're actually attempting to sell high-end homes in metro Atlanta. Made for a few thousand dollars, which is more than the average marketing budget for a house sale, Jere tells us the videos do help sell. In one instance (2102 Brookview Dr) sold in a week based on the video, she says. ?The video is what sells the house,? she says.|
|Here?s Jere and her star Gregg at breakfast the other day with us at J. Christophers. She's pulled favors and friendships from the likes of Jack, Tribble, John, her husband, and Chris' pride-and-joy black BMW. We'll have to wait and see what's next, but we're pretty sure Gregg is hoping for another role as a beer-guzzling, chicken-wing eating husband.|