LIGHTS! CAMERA! METCALF!

So, what do JLL?s  Gregg Metcalf, Atlanta horseman and restaurateurJack Cashin, Terminus Realty Advisor?s John Wilson, Tishman Speyer?s Chris Arhenkeil?s BMW, and local model/reality TV celeb Tribble Reese have in common? They?ve been featured in a series of online videos produced by Sotheby?s Atlanta Fine Homes? Jere Metcalf (yes, that's Gregg?s wife). Jere is creating these  humorous shorts that, at first blush, give no indication they're actually attempting to sell high-end homes in metro Atlanta. Made for a few thousand dollars, which is more than the average marketing budget for a house sale, Jere tells us the videos do help sell. In one instance (2102 Brookview Dr) sold in a week  based on the video, she says. ?The video is what sells the house,? she says.
Here?s Jere and her star Gregg at breakfast the other day with us at J. Christophers. She's pulled favors  and friendships from the likes of Jack, Tribble, John, her husband, and Chris' pride-and-joy black BMW. We'll have to wait and see what's next, but we're pretty sure Gregg is hoping for another role as a  beer-guzzling, chicken-wing eating husband.

Continue reading this story with a free account

Log in or register
Related Topics: Gregg Metcalf , John Wilson
Sign up for more articles like this
Subscribe to Bisnow's Atlanta Newsletters
Related Stories

Auto Retailer Completes Hennessy Acquisition: The Atlanta Deal Sheet

Denver Public Schools' $11M Centennial Hall Purchase Marks Rare Land Sale For ULC

Brandywine Plans To Sell $200M Worth Of Properties In 2027

Pennsylvania Reveals Draft Map Of Areas To Benefit From Opportunity Zones 2.0

Cresa Taps Nathan Knowles As Atlanta Market Leader

Developer Of $3.8B Atlanta Project Discloses $19M Accounting Error

Inter Miami Stadium Subcontractors Sue Over Millions In Unpaid Work

Meet The Women Pushing Boundaries In UK Development

Despite Foreclosure Litigation, Kaufman Astoria Studios Is Bouncing Back

How Flash Is Turning Parking Into A Performance Asset For CRE Owners

TruAmerica Buys Dunwoody Apartments: The Atlanta Deal Sheet

Hospital Construction Costs Are Climbing. Atlanta's Healthcare Systems Keep Building