Contact Us

Is $2 The Holy Grail?

Is $2 The Holy Grail?

Can Atlanta's apartment owners  achieve $2/SF rents? One of the city's most prolific developers made that prediction yesterday  atBisnow's Future of Midtown event at The W Hotel.

Novare Co's Jim Borders says when taking into account smaller apartment unit sizes, Atlanta gross rents can very well achieve the $2 "Holy Grail," especially in Midtown, where Novare's iconic SkyHouse Midtown is now open. "Midtown is a live-work-play experience," Jim says, noting that a lot of people who live in Midtown don't work in Midtown, but just like the experience of living there.
future of midtown pic
More than 400 CRE pros joined us for the morning event. Jamestown Properties' Matt Bronfman  says Midtown "has the best fundamentals that lead me to believe it has rent growth to go." That's a good thing, he adds, since rent growth will insulate the market from cap rates  if and when they rise.
Hines Interest's Kurt Hartman— whose company has jumped into multifamily, including 1377 Dresden—sees apartment rents rising in the Southeast. And the units coming on line should be enough to meet the  increase in demand. "But I think that  careful thought needs to be given for additional units," he says.
Will apartments convert into condos? At least two of our panelists don't see that happening. Matt  (above)  says banks are still uncomfortable with lending to consumers to buy housing. And underwriting of apartments is making owners keep the projects for the long haul, as prices don't pencil out and the math doesn't lend itself to conversions, Jim echoed.