How To Lease & Sell Buildings Through Smarter Marketing

As the Chief Revenue Officer, Residential Ms. Arcaro is responsible for the overall revenue strategy and its implementation for RXR’s extensive residential portfolio, across multiple regions in the United States. She oversees an integrated workstream across Operations, Development, Marketing, Sales/Leasing, and Portfolio Management to enhance the product, create brand premium, and drive revenue streams above competitive assets in each market. Ms. Arcaro joined RXR in 2017, serving as Executive Vice President – Head of Marketing and Retail Leasing for the company. She was responsible for overseeing the marketing and communications of RXR’s 25.6 million square feet of commercial assets in Manhattan and the surrounding region, as well as the concepts, design strategy, marketing and strategic branding initiatives for more than 6,200 multi-family units in planning across the region at the time. As the Head of Retail Leasing, Ms. Arcaro oversaw the strategy and implementation for the 1.1 million square feet of retail space across RXR’s New York City and Tri-state portfolio. Prior to joining RXR, Ms. Arcaro served as Managing Director of Business Development for SHVO, a luxury real estate company, where she was integral to key elements of the business, comprising capital raising, EB5 financing, hotel partner relations, retail activity and sales/marketing efforts. Ms. Arcaro was senior member in the company’s strategic growth initiatives, effectuating a $3.5 billion investment and development pipeline in a 24-month period. Previously, Ms. Arcaro served as Senior Vice President of Marketing at Vornado Realty Trust, one of the largest publicly traded REITs in the U.S. with over 100 million square feet across multiple markets during her time there. At Vornado, Ms. Arcaro was responsible for creating and implementing marketing strategies including office, retail, residential, and hotel properties, new developments and major asset repositions. Ms. Arcaro oversaw Vornado’s major branding initiatives. Among her accomplishments includes building an interdisciplinary, multi award-winning marketing program for Vornado’s corporate, New York, and street retail platforms, which included innovations in digital marketing and technologies, as well as industry-leading sales centers and product positioning. She oversaw the marketing and communications plan of the company’s nationally recognized sustainability program, and also created a successful public holiday tradition in partnership with the San Francisco 49ers in California. Before Vornado, Ms. Arcaro was a commercial real estate broker working on tenant representation, landlord agency, consulting services and investment opportunities for multinationals and institutional organizations. Ms. Arcaro has been listed as one of New York’s Real Estate Power Women in each year since 2018. She is a member of the Leadership Committee of the American Lung Association. Ms. Arcaro has produced award-winning feature length and short films featured at SXSW and Sundance Film Festivals, including a critically and politically hailed feature on conditions of Veterans, which garnered over 12 awards and coverage in the Washington Post, International Herald Tribune, and the New York Times.

James Nelson is Principal and Head of U.S. Investment Sales where he leads Avison Young’s significant investment sale efforts and growth strategies in the top U.S. markets. Avison Young is a full service global real estate firm with over 5,000 real estate professionals located in 120 offices in 20 countries including more than 50 offices across the United States. With a differentiated approach, the cohesive U.S. Investment Sales Group leverages best in class execution to deliver superior results for clients. Since joining Avison Young in 2018, James has been involved in over 225 sales valued at well above $3 billion dollars, resulting in his being named a top global top producer, a Commercial Observer’s Power 100, and a CoStar Power Broker. James has also been a recipient of REBNY’s prestigious Edward S. Gordan Deal of the Year award. Some noteworthy clients include The Archdiocese of New York, Breaking Ground, The Carlyle Group, JP Morgan Chase, Salvation Army and Vornado among others. James builds unique sales platforms at Avison Young consisting of a unified, client-first sales group that is broken out by asset class and providing the best client experience. This approach aligns with Avison Young’s principally owned structure which allows principals to be personally invested in the long-term success of their clients. Throughout his over 25-year career, James has been involved in the sale of approximately 500 property and loan sales for an aggregate value of over $5 billion dollars. Prior to joining Avison Young, James served as Vice Chairman of Cushman & Wakefield, where his team was ranked the number one Investment Sales broker nationwide in 2016. Previously, James was a partner and top producer for Massey Knakal for six of their last eight years and was named the company’s youngest partner in 2004. James is passionate about real estate and helping others achieve success. With his Wall Street Journal bestselling book The Insider’s Edge To Real Estate Investing, podcast, videos, and weekly Forbes articles, he advises on how to navigate and stay on top of this ever-changing market. He enjoys guest lecturing at Columbia, Fordham, NYU, Wharton, and of course his alma mater Colgate. He often provides this real estate expertise to notable mainstream publications such as The Wall Street Journal, NY Times, and the NY Post. James serves on the boards of REBNY, SparkYouth NYC, and USA Water Polo and is a former Chairman of YM/WREA. He is also a co-founder of the Real Estate Services Alliance (RESA) and the Colgate Real Estate Council. His greatest joy is spending time with his wife Allison and three sons Luke, Austin, and TJ either at home in Connecticut, up on the Cape, or travelling to their water polo tournaments on the West Coast. You can follow James on Instagram at @jamesnelsonnyc or visit jamesnelson.com for more information.

Justin Huebener is a Senior Vice President at L&L Holding Company and is responsible for developing and executing marketing and brand strategy to support the acquisition, leasing, and development activities of the company’s portfolio. Previously, Mr. Huebener was Assistant Vice President, Marketing at Rockefeller Group, responsible for the direction and growth of the Rockefeller Group brand, and focused primarily on marketing strategy and initiatives for the company's development projects and core holdings, most notably the $300 million repositioning of the former Time-Life Building, 1271 Avenue of the Americas. Prior to Rockefeller Group, Justin was the Marketing Manager for Blackstone’s EQ Office, responsible for directing the strategy and implementing marketing programs for their entire New York portfolio including the repositioning of 3 Bryant Park and 229 W 43rd Street, the former home of the New York Times. Justin graduated cum laude from Washington University in St. Louis and received his Master of Science in Strategic Communication from Columbia University. Mr. Huebener serves as the Public Relations Chair on the Board of Governors for the Young Men's/Women's Real Estate Association of New York.