Educational Workshop: AI for CRE Brokers

About This Workshop

The best brokers have always won on relationships and market knowledge. But the way you build relationships, demonstrate expertise, and source opportunities is changing fast—and AI is at the center of it. 
 

The brokers who figure this out first will have a structural advantage that compounds over years.
 

This three-hour workshop covers three pillars of AI-powered brokerage: 

• Building your personal brand and content engine, 
• Supercharging your outreach and database with AI-powered prospecting, and 
• Using AI for deal intelligence and creative sourcing

We’ll use a fictional case study around Maya - a landlord and tenant rep leasing agent - and work through real scenarios—from writing a LinkedIn post that generates inbound leads to building a prospect list that surfaces opportunities your competitors don’t see. 
 

You’ll leave with tools and workflows you can deploy immediately.

Build a personal brand that generates inbound leads

Learn how to use AI to create a content engine—LinkedIn posts, market commentary, and thought leadership—that positions you as the expert in your market and asset class.
 

Research prospects and personalize outreach at scale

See how AI-powered tools can build rich prospect profiles, identify trigger events, and generate personalized outreach that feels hand-written—not mass-produced.
 

Create differentiated pitches and presentations

Use AI to research the prospect’s business, analyze their real estate needs, and build pitch books that demonstrate deep understanding—not generic templates.
 

Source deals and opportunities your competitors miss

Learn creative sourcing techniques using AI—from analyzing lease expirations and ownership records to identifying off-market opportunities through public data.
 

Build and maintain a smarter database

Understand how to structure your CRM and contact database so AI can surface connections, remind you of follow-ups, and identify patterns in your pipeline.

Deploy AI without losing the human touch

Learn where AI accelerates your work and where it doesn’t—and how to maintain the relationship-driven approach that defines great brokerage.

Questions about the workshop?
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