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Making BTR Accessible: The Case For Product Differentiation + Tier Two Markets

London | Air Date: June 30 | 1:30 PM BST

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Webinar Summary

  1. How can BTR capture more market share in smaller cities?
  2. How can the sector differentiate its products for various BTR price points and as a result cater better to its various customers in metropolitan areas?
  3. How can BTR become more affordable and provide more comfort by design?
  4. What changes to the built environment, including public spaces, outdoor and indoor amenities, are expected with the next iteration of projects?
  5. How will the unit size evolve compared to its surrounding offerings post pandemic?

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