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On Black Friday, Scene reporter Travis Holler joined over 1 million Americans committing to #OptOutside instead of battling the masses shopping. The campaign was spearheaded by outdoor retailer REI to encourage Americans to get outside and be active. Here, SageWater's Scott Seel enjoys the fresh air and sunshine while SUP-ing (that's Stand-Up Paddling) on the Gulf of Mexico, off Indian Rocks Beach, FL.