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LeFrak City NYC: CEO Richard LeFrak Discusses US Expansion, Joint Ventures, Diversification

LeFrak Organization chairman/CEO Richard LeFrak, whose firm has been developing in NYC for 100 years (which he discussed in Part 1 of our interview series), is branching out to the West Coast.

He sat down at his 40 West 57th St development on Billionaire's Row to discuss why with EisnerAmper partner Lisa Knee. Topics discussed include:

(00:23) Analyzing the competition and the reasons for expanding to Los Angeles

(03:40) The firm's expansion into Miami during the 2008 recession 

(06:52) The power of joint ventures and the importance of local partners

(08:35) Hot locations across the US

(09:24) LeFrak diversification: investing in oil, energy, banking and technology