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Toronto Eaton Centre, Sherway Gardens Have Been Renamed

Toronto Retail

Cadillac Fairview has renamed its 20 shopping centres across Canada in a rebranding aimed at transforming how people perceive one of North America's largest commercial real estate companies. The name of each shopping centre will be preceded by CF, “to link the corporation with a premium shopping experience in the minds of Canadian consumers over time,” the firm said. That means it’ll be CF Sherway Gardens (as seen above) and CF Toronto Eaton Centre; out west it’s now CF Pacific Centre and CF Chinook Centre. The identities of Cadillac Fairview-owned office towers, often named after anchor tenants or locations, remain unchanged. The rebranding includes a new logo.