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Network Connectivity Is The Future. Here’s How Small Cells Are Making It Possible.

The next big thing on the agenda for commercial and residential real estate? Connecting supply/demand for universally accessible wireless services through small cells.

But First, What’s A Small Cell?

Small cells are tiny cellular stations that create hot spots of network connectivity (3G/4G/5G/LTE). A small cell’s reach is fairly narrow — ranging from only 10 meters to one or two kilometers.

It’s a clever way to densely pack cell network expansion into hard-to-reach locations, and carries the potential to revolutionize real estate in an era of business, entertainment and lifestyle reliant on the Internet of Things.

Tackling Universalization Of The 'Fourth Utility'

Cellular connectivity is as necessary a part of modern-day infrastructure as electricity, water and gas. But the legacy strategy of small cell site acquisition — installing large numbers of low-power small cells in smaller buildings — is too time-consuming and costly to achieve on a national scale. Furthermore, a primary hindrance to large-scale acquisition is the different nature of service providers across the board.

With the exponential saturation of smart devices across the global market — 2015 saw more than 10 times the number of devices enter active connection than in the last five years combined — SmallCellSite.com empowers owners, developers and managers to outfit their properties with the “fourth utility” where otherwise, they might be unable.

How do we usher in universal 4G/5G/LTE and WiFi capabilities in a timely manner while maintaining low costs? How do small businesses even get on a carrier’s radar? If your property is viewed as a candidate for a small cell site, you also have to deal with complex negotiations with and procurement from corporate carriers.

The Solution: Connecting Providers, Carriers And Building Owners

Enter Virginia-based TeleWorld Solutions online marketplace, SmallCellSite.com. The site maintains an open-market forum, where property owners can list offerings for consideration, IoT companies, ISPs and more.

Aggregating service providers through SmallCellSite significantly reduces the time required to select and acquire appropriate sites. Faster, upfront troubleshooting results in heavily cut site acquisition, contract and construction timelines. Servicers can suss out sites with faster contract approval processes, slicing one or more years off the project timeline.

Mobile service providers and project managers — by utilizing proprietary algorithms or interactive maps and photos to locate and choose appropriate mounting assets offered by property developers and owners through SmallCellSite.com — can anticipate better network performance. Mobile servicers in particular will finally see a tangible, widely applicable strategy for mass deployment of 4G and 5G in underconnected areas.

“It’s a quick and powerful solution to today’s inefficient process of wireless network deployment,” TeleWorld Solutions CEO Shervin Gerami said. “It is a huge win for property owners and mobile operators [. . .] as a massive surge of high-speed connected devices and applications come online.”

To learn more about Bisnow partner TeleWorld Solutions and SmallCellSite.com, click here.

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