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Ayse Can, showroom director and senior interior designer at Lazzoni, tells Bisnow that allowing a professional to stage a residence speeds up the sales process and boosts the final sale price.
"It adds value to the space," Ayse says. She's right.
According to the National Association of Realtors, nearly 50% of realtors believe that professional staging positively impacts buyers and leads to higher sale prices.
Ayse says the staging process is painless, and she typically has a space fully ready to show within less than a week.
Recently, Lazzoni completed staging projects for The Gehry Building, One57, 172 Madison and Pearl Edgewater.
Besides potential benefits to the development, Lazzoni also offers special pricing and free home design service to clients buying in a building that has tapped the company for its staging needs.
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Lazzoni sales and operations manager Eren Ustuner tells us clients who are touring a space that has been staged by the company can take an Uber—on them—to the nearest showroom so they can see and choose from a variety of furnishings.
Lazzoni also offers free turnkey staging for projects—ranging from furniture, to decoration and even minute details like toothbrushes—for developments that have over 100 units.
Potential buyers—such as the ones at The Gehry Building in NY and The Pearl in Edgewater, NJ—that are touring a space can buy the design in front of them from stock and have it ready for their move-in date. Lazzoni manufactures the selected furniture and sells it out of its New York and New Jersey showrooms.
To connect with Lazzoni and boost the value of your development, click here.
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