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Transwestern's New Ninja

Transwestern's New Ninja
Fun fact about Greg Laycock: He's the man who first brought the $99 deposit/first month's free-rent concept to the Pacific Northwest. Last month Greg marked another first, becoming Transwestern's EVP at the company's newly opened Seattle office. Bet you didn't know he's also a bonafide martial arts expert.
Greg Laycock in downtown Seattle.
Transwestern—a brokerage which also specializes in property management and multifamily investment sales—suits a man of all seasons like Greg, who learned the rules of the game as John Goodman's right-hand man at Goodman Real Estate before becoming a top producer at Cushman & Wakefield and Grubb & Ellis. He's still close with John, who has "a special term of endearment" for Greg (we could tell you, but then Greg would have to kill us).
Downtown Edmonds: ripe for development?
Market-wise, Greg believes multifamily will continue to be hot, though he also thinks the Seattle market may be a little soft a couple of years from now. He also sees opportunity outside Seattle's urban core: "Right now everyone's focused on South Lake Union," he tells us, "but there are other markets, especially those to the north, like Edmonds and Lynnwood." Greg, a triple major at the University of Washington, describes himself as competitive, and that extends to his job: "My goal is to provide the best customer services and to provide an alternative to the other major players in Seattle."