Amazon Brings Brick-And-Mortar Concept To UC Berkeley
Amazon brought its brick-and-mortar concept to UC Berkeley this month, marking the fifth campus site for the online retailer.
Students can use the 3,500 SF package pickup and return location in the campus' Martin Luther King Jr. building (called Amazon@ASUC Student Union) for Amazon orders and to return rented textbooks or sell back textbooks they no longer need. It will be the first campus site where students can try out Kindle e-readers and Fire tablets, according to The Registry.
In November, Amazon opened its first brick-and-mortar bookstore, Amazon Books, in Seattle's University Village outdoor mall. As our experts noted, online sales are only one retail path in 2016. [TR]