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Athleisure brand Fabletics plans to expand its physical retail footprint in its quest to double its revenue.
The retailer will add 25 new U.S. stores and roughly 20 international stores over the next 12 months. That builds on the 12 new stores that Fabletics already opened in the U.S. in the first half of this year. The company has more than 135 store locations worldwide.
More than 90% of the company’s growth is expected to come from American shoppers, Fabletics CEO Adam Goldenberg told Bloomberg.
The push to double its revenue and grow its footprint follows a three-year streak of increasing sales numbers. Fabletics is privately held, but Goldenberg told Bloomberg that revenue is up more than 20% this year to date after rising by more than 14% in 2024 and more than 18% in 2025. Fabletics surpassed $1B in revenue last year.
Activewear sales were up 2% year-over-year in January, while nonactive apparel was down 2%, according to RetailDive.
Physical retail is on the upswing. U.S. retail saw 10.2M SF of net absorption in the second quarter of 2026, the second-strongest quarterly level in the past two years, according to JLL. Vacancy was 4.4% nationally.
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