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Trammell Crow Adds Former Tishman Leader Ahead Of San Francisco Mixed-Use Project

Trammell Crow has brought on former Tishman Speyer Managing Director Adam Voelker as its new senior vice president for Northern California, the national developer said this month. 

DLR Group Global Workplace Leader Jeremy Reding, former Yelp Head of Facilities John Lieu, Bradac Co. founder and CEO Amy Bradac and new Trammell Crow Senior Vice President Adam Voelker at a Bisnow event in January 2018.

The addition of Voelker comes as Trammell Crow and San Francisco-based Strada Investment Group negotiate with the Port of San Francisco to develop what would be one of the city's largest waterfront mixed-use projects: 850 homes, 376K SF of office and almost 3 acres of public open space at Piers 30 and 32 in South Beach.

Voelker will lead an expansion of Trammell Crow's mixed-use and office development activity in the Bay Area, the company said last week. A subsidiary of CBRE, Trammell Crow has developed a range of property types in the Bay Area, from East Bay industrial assets to multifamily projects, through subsidiary High Street Residential

"It's really the national presence and international presence that TCC has that prompted the move," Voelker said in an interview. "They are really strong in other markets, and I am really excited to build upon the team that's in place here today to focus on growing office, life science and residential development opportunities."

Voelker was with Tishman Speyer in San Francisco for nine years, helping lead the New York-based developer's partnership with the San Francisco Giants at Mission Rock, a 2.7M SF mixed-use waterfront project.

At Piers 30 and 32, Trammell Crow and Strada still have a ways to go before a groundbreaking, but it represents the kind of project Trammell Crow is looking do, Voelker said. 

"I think Piers 30, 32 are a perfect example of the mixed-use development in great locations that we very much intend to focus our time on in the years ahead," he said.

Located on port-owned land, the project would involve a $369M investment in port infrastructure by Strada and Trammell Crow and $325M in ground-lease payments, with 208 of the project's 850 units being affordable at a range of income levels. It will also feature a centrally located bay water swimming pool.

Before building, Strada and Trammell Crow still must secure approval of a disposition and development agreement by the commission and overcome some neighborhood opposition voiced in the meeting in which they were granted negotiating rights last week. In the public comment period, residents complained of the heights of the residential buildings being over 200 feet and of already bad South Beach traffic.

"The traffic in our area has been horrible leading up to the Bay Bridge," South Beach resident John McGrath said. "To now add several new towers of residences, offices, etc., I just want to make sure that the team does a thorough study because it feels like we've got a disaster happening for traffic in the neighborhood."