Polaris Pacific broke the $1B milestone in sales this year and has also rebranded the company. The rebrand includes a more engaging company site, data research and The Red Room, a new media edutainment platform to provide industry insights in several formats.

“We see this rebranding as a way to set the stage for the next era of Polaris Pacific,” Polaris Pacific managing partner Garrett Frakes, above, says. “We are excited for the future and the ability to continue to partner with our clients.”

The Red Room, above, will provide content with an editorial photojournalistic feel, including interviews with prominent industry leaders, highlights from key conferences and market forecasts in the form of blogs and videos.

The company is also weeks away from the rollout of a proprietary dashboard, which will streamline the company’s research catalog, providing easier access to information clients can use to capitalize on growth opportunities.

Garrett says their clients’ recent success is an indication of ongoing demand for high-rise residential buildings in Polaris’ core markets.

“New supply has consistently failed to keep pace with demand, especially in markets like San Francisco, Los Angeles and Seattle, where there is an ongoing imbalance between job creation and for-sale housing production,” Garrett says. “We are seeing more buyers gravitate toward urban downtown settings offering close proximity to jobs, entertainment and transit, allowing them a better quality of life.”

Polaris Pacific specializes in urban markets in Northern and Southern California, Arizona, Colorado, Oregon and Washington. Its clients have included Tishman Speyer, Canyon Capital Realty Advisors, Oceanwide Holdings Group, Emerald Fund, Kennedy Wilson, The Pauls Corp, Optima, PLUS Investment, Oyster Development and Trumark Urban.