Vodka Brand To Take Over Naming Rights At Xfinity Live Venue
Another South Philadelphia venue is getting a new name amid a wide array of upcoming changes at the neighborhood’s sports complex.
Xfinity Live will become Stateside Live sometime this fall, after the Kensington-born vodka brand scored the naming rights for the dining and entertainment center, according to a press release.
The new name will take effect as workers break ground on a $20M expansion of the venue operated by the Live Hospitality & Entertainment arm of The Cordish Cos.
That includes the construction of a two-story VIP building with a rooftop patio. A concert stage, an upgraded turf area and public art installations are also part of the plan.
Work is expected to wrap up sometime in 2026 and will continue as Philly hosts the FIFA World Cup and MLB All-Star Game.
The project’s budget is up from the $15M price tag Comcast Spectacor and Cordish shared last November. Comcast is plotting a broader $2.5B mixed-use redevelopment of the sports complex featuring apartments and hotels.
"We built our following one sporting event at a time, over a decade of tailgates and supporting our teams,” Stateside President Matt Quigley said in a statement.
The update follows last month's news of Wells Fargo Center’s upcoming rebranding as the Xfinity Mobile Arena. A naming celebration for that venue is scheduled for Sept. 2.
The branding is scheduled to remain in effect until the 2030-2031 NBA season, when Comcast Spectacor and Philadelphia 76ers owner Harris Blitzer Sports & Entertainment hope to open a new arena in the complex.
HBSE spent years getting approvals for a new Center City arena that would have replaced part of the Fashion District mall at 12th and Filbert streets. The company pivoted back to South Philly days after getting the green light from the Philadelphia City Council.
The NFL’s Philadelphia Eagles are also exploring the possibility of a new venue.
The team held focus groups with select season ticket holders about a potential new football stadium, according to a report from PhillyVoice.com. Their lease at Lincoln Financial Field will expire in 2032.
Owner Jeffrey Lurie previously revealed he’s considering building a covered stadium, which would make Philly more competitive in future bids to host the Super Bowl.
