| New home sales are up. So is homebuilder confidence. But will people to return to pre-recessionary attitudes about the importance of owning a home? Trumark Homes’ new SVP of operations David Prolo tells us yes, but persuading them won’t be easy. Step one: identify opportunities to build in land-constrained markets within 40 minutes of major job centers in LA County, OC and San Diego. Next: create housing for two key demographics, baby boomers and echo boomers. “We believe that if we deliver properties with innovative architecture, we’ll be able to grow market share,” David says. |
Build for the Boomers (and Their Echo)
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