Sometimes the Georgetownneighborhood seems so well put together--world-class retail, tons of dining, and a prime location on the Potomac--we forget it has wants and desires just like the rest of us. According to BID CEO Joe Sternlieb (left, addressing his board at a recent meeting), there's plenty more to do. That's why the BID is launching Georgetown 2028, astrategic planning initiative aimed at improving transportation, the commercial economy, and public spaces over the next 15 years. Joe tells us a 20-member task force has beenformed to create the plan, which among other things will explore making entry into Georgetown easier and even the possibility of a Metro station.

Joe says other items on the Georgetown 2028 docket will be getting more people to the neighborhood without cars (via more efficient public transportation), a possible Georgetown mobile phone app, and engaging key demographics like 20-somethings on how best to experience the area. "There's a huge range in the scale of ideas" to be explored, he tells us, adding the BID wants to plan for change rather than let change just happen.(To stay true to Georgetown, any updates to its app would have to be approved by the Old Georgetown Board and the Commission of Fine Arts. And the iconwould always appear on a different screen, so getting to it would be hard.)