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Toronto Commercial Real Estate

The On-Air Wisdom of Dori Segal

Nobodys arguing with CEO Dori Segals success, especially not investors whove been receiving First Capital Realty dividends for 18 years. (They are way better than getting that yearly birthday card with five dollars in it. Sorry, Grandma.) But you wouldnt be alone in asking why a retail landlord would launch a radio ad campaign. People drive to the mall for certain shops, a puzzled Bisnow reader says. They dont care who the landlord is. But Doriwhose empire specializes in neighbourhood malls with supermarkets, drugstores and bankssees good reason to periodically advertise, always on 680News. Brand awareness, is a key benefit for FCR, which has 174 properties worth $6.6B.

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