| We're coming off of two years of a bunker mentality—real estate companies have been scared to spend money and build their brands, says Michael Goodgold, president of marketing firm Real Estate Arts. But now people are crawling out, understanding that there needs to be a long-term approach—seeing their brand as an investment that adds to the bottom line over time. In that field, REA's Integrated marketing can include touch points like web design, brochures, social media, and strategic advertising. |
| And there's a new evolution in marketing, notes Michael, with creative director Stephen Visconti, designer Dana Camisa, senior designer Julie George, creative director Margaret Wiatrowski, designer Farah Hussain, and project manager Ellen Bonalsky. It's now okay to allow your unique personality to stand out and distinguish yourself from your competitors. It's not just about a glossy brochure with lobby views or skyline scenes, but unearthing the story that make you and your assets interesting and different, he says—you can't just flip a building anymore, so you need to create a brand that stands the test of time. In addition to integrated marketing, his firm is also seeing more demand for large-scale investment sales marketing, social media, brand strategy, and interactive web design. To learn more, click REA's ad to the right. |
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