LargaVista and Related will break ground within a year to replace the BP gas station and the two lots south of it on Houston between Lafayette and Crosby with an 83k SF retail and office condo building. LargaVista president Marcello Porcelli tells us the rare-for-SoHo large floor spans at 300 Lafayette St will give a global retailer the flexibility it needs to create a brand-defining flagship (three stories). The developers are targeting discriminating pros who shop for office space like they do for their homes—on a total cost rather than per SF basis. The two-story penthouse, he says, will have 6,000 SF of wrap-around outdoor space and an indoor/outdoor fireplace. CookFox Architects will design both components, and the building will deliver within three years. CBRE’s Mary Ann Tighe, Tom Duke, Greg Tosko, and Lauren Crowley repped LargaVista.
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