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What Is Target's Mystery Startup?

Photo credit: Flickr/Mike Mozart

Target is set to hire 20 engineers and staffers for its new mysterious tech startup—code-named “Goldfish.” Led by West Stringfellow—Target’s tech disruptor-in-chief—Goldfish's purpose is still classified. However, Stringfellow hinted last fall it could eventually fold into corporate operations or spin off as a separate entity, Retail Dive reports.

Photo credit: Flickr/Patrick Nouhailler; LinkedIn/West Stringfellow

Secretive tech startups are nothing new for Target—the company is one of the nation’s most tech-forward retailers, and already employs around 60 techies in its Silicon Valley offices.

In today’s world of struggling brick-and-mortar retailers, Target is not alone—Home Depot, Nordstrom, Sears and Walmart have taken steps to beef up their own tech laboratories. [RD]

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