Though e-commerce is kicking butt this holiday season, dominating Black Friday and Cyber Monday sales, several brick-and-mortar retailers on the S&P 1500 Index are expected to dominate holiday sales this year.
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E-commerce is only expected to account for 10.7% of total holiday sales this year. Overall holiday sales are expected to increase 3.6% to $655.8B, according to the National Retail Federation.
According to USA Today analysis data, S&P 1500 retailers' revenue will jump 5.4% to $567.4B in Q4, and 10 brick-and-mortar retailers in particular will rope in 66.7% of those gains. Here are the top five retailers expected to dominate holiday sales this season.
Walmart
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Ticker: WMT
Stock Price As of 12/1: $70.67
Walmart has been working to give Amazon a run for its money this holiday season, boosting its online product offerings from 8 million last year to 23 million this year, thanks in large part to its Jet.com acquisition. Walmart's revenue is projected to account for 23% of the $567.4B that S&P 1500 retailers are expected to earn in Q4.
CVS Health
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Ticker: CVS
Stock Price as of 12/1: $76.76
Not the typical store that comes to mind for holiday shopping, CVS has been pushing Christmas promotions to boost both online and in-store traffic, such as free shipping for orders $49 and up. The retailer's revenue is expected to account for 8.2% of the $567.4B S&P 1500 retailers are expected to earn in Q4.
Walgreens Boots Alliance
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Ticker: WBA
Stock Price as of 12/1: $84.22
Bucking the trend set by several retailers that opted not to open Thanksgiving Day, not even for Black Friday, Walgreens remained open for last-minute needs, getting a jump on holiday spending this year. The retailer's Q4 revenue is expected to account for 5.2% of the total quarterly earnings for S&P 1500 retailers.
Costco Wholesale
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Ticker: COST
Stock Price as of 12/1: $151.74
Costco is no stranger to Black Friday deals, and pulled out the big guns this year—offering major holiday deals on the latest tech items, including Microsoft Xboxes, new phones and more. Costco's revenue is projected to account for 5% of the total quarterly earnings for S&P 1500 retailers.
Kroger
Ticker: KR
Stock Price as of 12/1: $33.36
Though the grocer has been facing hits as of late as deflated food prices ramp up competition and eat away at profits for grocery stores, it's expected to account for 4.8% of the total quarterly earnings for S&P 1500 retailers.
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