Foot Locker’s redesigned Midtown Manhattan flagship store is about to open with a variety of new features, including in-store social media feeds, huge digital signs showcasing its shoes and an adjacent space reserved for fashion shows.

The push comes amid the retailer’s aggressive bid to grow annual sales from $7.4B last year to $10B through 2020, and the firm is banking on a large part of that growth to come from entertainment. The footwear retailer is already planning a fashion show featuring Rihanna's upcoming Fenty collection for Puma, which includes $600 capes and sweatshirts priced at $200 apiece, RetailDive reports.

Another part of Foot Locker’s plan involves tapping into the female wallet. The redesigned store has a special area reserved for showcasing emerging fashions for women. [RD]