Foursquare Study Reveals Customers Are Flocking To One-Stop Shops Like Walmart, Kroger

New research reveals shoppers have pivoted to spend money where it counts.

While sales at big-box retail and department stores have suffered over the last year, grocery store visits have increased. A report compiled by Foursquare suggests the shift in consumer spending habits is the result of shoppers choosing to buy essentials over frivolous items they may not need.

online groceries, grocery store, produce, fruit, retail, groceries, click and collect

One-stop-shop concepts like Walmart showed the best performance. On average, customers visit grocery stores such as Kroger and Walmart once a week, while they visit specialty and organic stores like Whole Foods Market once every two weeks, Foursquare reports.

Walmart saw the most success in attracting consumers with 87% of U.S. consumers shopping at the retail giant last year. Despite Whole Foods having a smaller share of the market, its penetration did increase 12% year-over-year, likely due to Amazon's acquisition of the brand in June, which looked to bolster a previously slumping performance.

When it comes to loyal customers, H-E-B came in as having the highest number of repeat visits with customers spending an average of one-third of their total grocery visits at the store.

Stop & Shop came in second in the loyalty category, while Public, Giant Eagle and Kroger tied for third.

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