Do You Have What It Takes To Save The American Mall? Tell Us How (So We Can Stop Playing)

The American Mall Game: A 2018 Retail Challenge
Photo credit: Courtesy of Bloomberg
The American Mall Game: A 2018 Retail Challenge

For years landlords and brokers have struggled to save America's dying shopping malls. Now, anyone can play through the difficulty in Bloomberg's new strategy game The American Mall Game: A 2018 Retail Challenge. Players are tasked with cleaning up trash, kicking out vagrants and keeping their mall operating in the face of rapidly declining rents and sudden closures.

The game is a creative representation of one of America's struggling industries. A CBRE study found, on average, department stores fill nearly half of malls' gross leasable area with apparel, while accessories typically occupy another 29%. These two categories are experiencing the slowest growth in the retail sector. Analysts estimate that by 2022, one out of every four malls in the U.S. could be out of business, victims of changing tastes and online shopping.

Mall owners have tried to counter those trends by making visits to the mall center more around experiences or even repurposing retail space as office or other mixed-use approaches.

Do you have the solution? To the game, that is. Tell us how, because we're sick of pixelated Jeff Bezos laughing at us.

Continue reading this story with a free account

Log in or register
Related Topics: Malls
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Wall Street Impatient For Big Tech Returns On Data Center Spending

As AI Adoption Ramps Up, Half A Million Property Managers Are In The Crosshairs

Treasuries Hover Around 4.7% As Wall Street Questions If Warsh Is A 'Dove In Hawk's Clothing'

Avison Young Had Assets Frozen By Bank Over Unpaid Taxes

Philly Retail Momentum Spills From Rittenhouse Into Northern Liberties

Camden Property Trust Sells West Coast Portfolio, Clears $1.5B Target

Churchill Downs Plans To Sell 9 Casinos, Focus On Horse Racing

Bringing Stability And Savings To CRE Insurance Through Working Layer

More Hotel Owners In Need Of Cash Are Getting It From The Big Brands

Forget Buildings, Retailers Are Leasing Environments

Former Arms Dealer Targeting Heartland Apartment Takeover Files For Bankruptcy

SEC Charges REIT, Its Founders With Alleged $152M Fraud Scheme