Bust out those old 20%-off coupons — Bed Bath & Beyond is back.
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The formerly ubiquitous home goods brand relaunched its first store in Brentwood, Tennessee, on Friday with a new name: Bed Bath & Beyond Home. Parent company The Brand House Collective converted a store from one of its other brands, Kirkland's Home, into the new Bed Bath & Beyond Home.
Six more conversions to the Bed Bath & Beyond brand are on tap in the Nashville market, chosen because of their proximity to the corporate headquarters of The Brand House Collective. The company could expand that to 75 more locations nationally through next year, depending on the results of the initial wave, CNBC reported.
The Brand House Collective CEO Amy Sullivan called Bed Bath & Beyond’s relaunch a “powerful addition” to the company’s portfolio and a step forward in its transformation.
All Bed Bath & Beyond stores closed in 2023 after the chain declared bankruptcy. The brand’s intellectual property was purchased by Overstock.com months later, and the company eventually changed its name to Beyond Inc.
That company provided Kirkland’s with $17M in debt financing last year and then acquired the brand's intellectual property for $5M in May. Beyond then changed its name to The Brand House Collective and announced plans to shutter some of its more than 310 Kirkland’s locations.
The company said it will operate about 290 locations across its Kirkland's Home, Bed Bath & Beyond Home and Overstock stores.
“There's a sense of community and coming back and engaging, and entertainment and hospitality, that has really brought a resurgence back to brick-and-mortar,” Sullivan said in a statement.
To draw people into stores, Bed Bath & Beyond is accepting all 20%-off coupons, even if they are expired.
With a sluggish housing market and elevated interest rates, the home decor sector has faced soft sales for the last several years, CNBC reported. Plus, the market has seen competitors like Amazon, Home Goods, Walmart and Wayfair expand their home decor selections since Bed Bath & Beyond's heyday.
Bed Bath & Beyond isn't the only brand on the comeback trail following bankruptcy.
Variety Wholesalers began reopening Big Lots stores earlier this year. The chain has more than 200 stores operating in nine states.
Real estate consulting firm Gordon Brothers Retail Partners purchased Big Lots' assets late last year, including its intellectual property, and sold many of the stores to Variety Wholesalers to set up the chain’s return.
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