News
National Multifamily

This Startup Wants To Take On Zillow AND Airbnb

Photo credit: VeryApt

As Millennials stick to renting instead of buying, a startup emerges to cater directly to this trend and take on both Zillow and Airbnb in the process.

Philadelphia-based VeryApt aims to be the category leader in the long-term review-based rental market by providing personalized recommendations similar to those on Amazon and Netflix as part of a trusted review community to help renters find their next property, Forbes reports.

The company’s approach is to go after buildings large enough to build a sufficient number of credible reviews, rather than one-off apartments.

And the numbers are piling up—VeryApt has 10,000 properties in its system and hopes to double that by the end of the year. [Forbes]

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Wall Street Impatient For Big Tech Returns On Data Center Spending

As AI Adoption Ramps Up, Half A Million Property Managers Are In The Crosshairs

Treasuries Hover Around 4.7% As Wall Street Questions If Warsh Is A 'Dove In Hawk's Clothing'

Avison Young Had Assets Frozen By Bank Over Unpaid Taxes

Camden Property Trust Sells West Coast Portfolio, Clears $1.5B Target

Churchill Downs Plans To Sell 9 Casinos, Focus On Horse Racing

Bringing Stability And Savings To CRE Insurance Through Working Layer

More Hotel Owners In Need Of Cash Are Getting It From The Big Brands

Former Arms Dealer Targeting Heartland Apartment Takeover Files For Bankruptcy

SEC Charges REIT, Its Founders With Alleged $152M Fraud Scheme

Equinix Ramps Up Spending Plans Amid Faster-Than-Expected AI Shift

Cortland, Pulte, INVH, Walker & Dunlop Execs Talk Changing Demographics, AI