A new brand with a heavy focus on racquet sports will serve a planned 1,049-foot tower in Brickell.
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OKO Group and Oak Row Equities are planning a hotel, residences and a private members club that will don a new brand created by Aman Group, a Switzerland-based hospitality and lifestyle company whose CEO is OKO founder Vlad Doronin.
This will be the first location for the brand, called Atma, and it is expected to deliver in 2031, according to a release.
Aman Group, founded in 1988, has luxury hotels all over the world, including in Italy, Thailand, and Turks and Caicos. The company also owns the Aman New York, which the hotelier explored selling in 2022 for as much as $600M.
Oak Row, led by Erik Rutter and David Weitz, and OKO Group are planning a tower designed by SHoP Architects with an unspecified number of one-to-five-bedroom condos and six-bedroom penthouses.
Residents will have access to their own pool, fitness and yoga studios, thermal spa facilities, a lounge and coworking space. There was no additional information on the hotel.
A large focus for the brand is racquet sports. Aman named tennis player Novak Djokovic as Atma's global partner. He helped develop the facilities and will lead the brand's racquet, nutrition and wellness programming.
The tower will feature a 120K SF sports center with indoor tennis and padel courts, private and group training studios, a medical wellness center and recovery areas.
Oak Row tapped OKO Group into the project when they assembled the site at 1001 and 1111 Brickell Bay Drive for $520M — marking the largest land deal in South Florida — with a $464.5M acquisition and predevelopment loan from hedge fund-backed lender Tyko Capital at the end of last year.
The site has more than 480 feet of Biscayne Bay frontage and is zoned for several tall towers, Rutter told Bloomberg in 2024 when the land sale was still in the works.
A representative for Oak Row declined to comment beyond the release.
Oak Row, which has offices in New York City and Miami, has become increasingly active in South Florida. The developer built the Wynwood Plaza office building, which has lured tenants like Amazon, Claure Group and partner OKO Group, which signed for 25K SF last summer.
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