WeWork Rolling Out Hologram Tech For Conferences, Panel Discussions

Photo credit: Courtesy of WeWork
A Hologram-Enabled Wework Event

WeWork is introducing new technology to its network of locations to split the difference between business travel and videoconferencing.

The international coworking operator announced Tuesday that it will introduce holographic technology at 16 locations by the end of the third quarter for meetings, panel discussions and other events, Fast Company reports. The tech will be provided through a partnership with Canadian company ARHT Media and could eventually be introduced at up to 100 locations.

On one end of a holographic interaction will be speakers set up in front of a green screen, looking into a device that both records them and shows them the audience in another location so they can approximate eye contact. The "capture studios" for speakers will be in WeWork locations, just as the projectors — called HoloPods — will be set up in WeWork event and common spaces.

The terms of WeWork's deal with ARHT were not disclosed, but a direct purchase of a HoloPod from ARHT costs into the six figures, and a one-time rental can cost thousands of dollars, Fast Company reports.

"As the world increasingly craves the energy and productivity that in-person interactions deliver, we believe this technology will play a critical role," WeWork Chief Product and Experience Officer Hamid Hashemi said in a statement released as part of the announcement.

Coworking sits at a crucial intersection between traditional office work and remote working from home or at coffee shops, and its involvement in the business world's adaptation to hybrid work structures has the chance to be significant.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Wall Street Impatient For Big Tech Returns On Data Center Spending

As AI Adoption Ramps Up, Half A Million Property Managers Are In The Crosshairs

Treasuries Hover Around 4.7% As Wall Street Questions If Warsh Is A 'Dove In Hawk's Clothing'

Avison Young Had Assets Frozen By Bank Over Unpaid Taxes

Camden Property Trust Sells West Coast Portfolio, Clears $1.5B Target

Churchill Downs Plans To Sell 9 Casinos, Focus On Horse Racing

'Redefining Industry Standards': RCG's 3-Pronged Approach To Building Automation

Bringing Stability And Savings To CRE Insurance Through Working Layer

More Hotel Owners In Need Of Cash Are Getting It From The Big Brands

Former Arms Dealer Targeting Heartland Apartment Takeover Files For Bankruptcy

SEC Charges REIT, Its Founders With Alleged $152M Fraud Scheme

Equinix Ramps Up Spending Plans Amid Faster-Than-Expected AI Shift