Kroenke Planning Olympic Broadcast Center Near SoFi Stadium

Photo credit: Courtesy of Gensler
Gensler Is Designing The Studios Project Set To Rise As Part Of The Hollywood Park Development

By the summer, construction crews will be hard at work next to SoFi Stadium building a studio and production facility that will be a home base for broadcasters in town for the 2028 Olympic Games.

Rams owner Stan Kroenke is building the facility, called Hollywood Park Studios, in the massive mixed-use development around SoFi Stadium, the Los Angeles Times reported.

The first phase of the studio project will span 12 acres, with five 18K SF soundstages. Two will have the capacity to be joined as one 36K SF stage.

It will also include a three-story, 80K SF office building with support and postproduction space as well as dedicated base camp space for trailers and equipment. The project is designed by Gensler.

After the Olympics, the studios will be used for movie and television production, the LA Times reported. At full build-out, the project could include as many as 20 soundstages and 200K SF of office space.

Filming in Los Angeles has slowed dramatically, with 2024's average studio annual occupancy rate down to a historically low 63%, the LA Times reported in April.

But a Kroenke representative told the Times his organization is betting that the Olympics will help draw production to Hollywood Park Studios.

“We want it to be recognized around the world,” Alan Bornstein, who is overseeing development of the studio for Kroenke, told the LA Times.

Kroenke is also busy in the San Fernando Valley, where he is pursuing a $10B mixed-use project.

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