Kroenke Planning $10B Project For Warner Center, Including Rams HQ

Rams owner Stan Kroenke has unveiled a multibillion-dollar mixed-use project planned for a 100-acre site in Warner Center that will include a new team headquarters for the NFL's Rams. 

The Gensler-designed project could be moving dirt as soon as 2027 if all goes to plan. But the buildout on the project, which could cost $10B, is expected to take as long as a decade to complete, the Los Angeles Times reported.

“We are well positioned to get going,” Kroenke told the LA Times last week at annual NFL meetings. “We’re working hard on it and it’s exciting.”

The plan is for the new HQ, which will also be a practice facility, to be at the heart of a 100-acre project offering apartments, hotel rooms, offices, retail, green space and two entertainment venues, according to the LA Times. 

The plan would transform property that holds the Promenade Mall as well as the former Anthem building, with the former being razed and the latter receiving a refresh, the LA Times reported. 

Kroenke is, by now, practiced at building out giant mixed-use projects with sports teams at their center. SoFi Stadium in Inglewood, where the Rams and the Chargers play, is at the heart of a major development with office space, hotel rooms, residential, shops and restaurants. The stadium alone cost $5B. 

“If you look at what we’ve done in Inglewood, this is a piece of cake,” Kroenke Holdings President Otto Maly told the LA Times. 

Formal plans for the expansive development are expected to be submitted to the city in the coming weeks.