GenCap Partners Inc., a Dallas-based multifamily developer, purchased a 17-acre site in Humble and last month broke ground on a 350-unit complex at 17810 West Lake Houston Parkway.

Delivering in Q2 2020, The Sarah at Lake Houston Parkway features one-, two- and three-bedroom units, including some townhome units, ranging from 560 SF to 1,616 SF, according to a release by JLL.

Unit amenities include 9-foot ceilings, wood-style flooring, quartz countertops with tile backsplashes, stainless steel appliances and full-size washers and dryers. The units will also feature dual-pane Low-E energy-efficient windows, energy-efficient air conditioning and heating systems, and unlimited hot water with the TEAL system.

Community amenities include a private party room with catering kitchen and storage, a fitness center, an on-site pet spa and dog park, an outdoor sun deck with resort-style pool, a lap pool and poolside cabanas, and a Biergarten and gathering courtyard.

The Sarah is north of Generation Park, a 4,000-acre master-planned commercial development at the center of the Lake Houston community in northeast Houston. The development is anchored by TechnipFMC’s 173-acre campus. The area includes a growing number of new homes, parks and top-rated schools.

“With the growing population in the Humble area and the superb surrounding amenities, we have no doubt this is a great location for our newest upscale apartment community,” GenCap Senior Vice President Todd Thomas said. “These units will be very affordable and appeal to a mix of families and young adults.”

JHP Architects designed the three-story, wood-framed project, and SJL provided interior design services. Oden Hughes Taylor Construction is the general contractor, and Amegy Bank is providing construction financing.

Anne Vickery & Associates represented the seller, and JLL’s Chris Bergmann Jr. represented the buyer. JLL is representing GenCap in two land tracts in the Houston area that the company plans to develop into more apartments.

“We love the market and the job-growth story in Houston,” Thomas said. “We have a lot invested here and hope to develop additional multifamily projects in the foreseeable future.”