)
CREW Denver recently held a panel discussion about the future of hospitality at The Ritz-Carlton Denver, and Bisnow was there. The speakers said hotels are upping their game when it comes to amenities, both in-room and in their properties. They are putting interesting elements in each hotel room, looking to provide a "mixed-use experience within the hotel."
Food and beverage is where a boutique hotel differentiates itself, especially from the big brands. These hotels are working with chefs, creating signature meals and cocktails. Who wants all that? Experiential-minded Millennial travelers, for one, who are now the rising wave of travelers. But not just them. Older travelers appreciate amenities that make their stays better.
)
Technology will continue to have an impact on the hotel business, the CREW speakers said. Some apps will allow mobile check-in, and turn smartphones into room keys. Reward points will be earned through social media, and there will be instant gratification for customers: for instance, app users may get a free drink at the bar while spending time in the lobby.
Finally, the speakers did not think the likes of Airbnb will be a threat to hotels' core business. Corporate clients are not looking to use Airbnb. And new hotel brands — Element in the case of Marriott — can compete directly with Airbnb, with brands geared toward groups traveling together to give them both their own private and communal space.
)
)
)
)
)
)
)
)
)
)
)
)