| Everyone relies on quarterly market data, but who actually compiles and makes sense of all those numbers? At JLL Boston, it's Paul Leonard and his research team. We snapped Brian Orr, Marzuq Muhammad, Paul, and Geoff Homer (seated). Of course, in recent quarters the story is rents falling along with demand. For this cycle, ?the only way it will get normal is when jobs turn positive,? Paul says. So how does he know that the average asking rent is $50 PSF in one Class A office building and $48 PSF in another . . . |
| They divvy up the work—Marzuq (Cambridge and north suburbs), Brian (downtown), and Geoff (web suburbs). Here Paul and Marzuq talk about data JLL has been compiling in Boston for 20 years. They search CoStar for the performance of each building in the JLL database. Paul says, "Once we determine which ones have changes, we do our own detective work." He and his crew team up with brokers to analyze the activity in each building, comparing lease terms and rent rates. Then they look at the big picture to identify market trends. Paul said, ?I like to gather facts, try to understand trends others aren't seeing, and create a story. |
BEHIND THE SCENES
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