FAO Schwarz Reborn: Toy Icon Signs Lease At 30 Rockefeller Plaza

FAO Schwarz has finally found a new home, over two years after vacating its longtime digs at 767 Fifth Ave.

The iconic toy retailer has signed a 19K SF lease on the ground floor and mezzanine level of 30 Rockefeller Plaza, Commercial Observer reports. The space will be less than a third of the size of its 61K SF space at 767 Fifth Ave., which FAO Schwarz vacated due to a rent bill of a reported $200M per year.

Tishman Speyer owns the famous 30 Rock building, and represented itself in-house in the transaction, while FAO Schwarz and its parent company, ThreeSixty Group, retained Cushman & Wakefield as brokers. No rent was disclosed, and Tishman Speyer does not disclose asking rents at 30 Rock. FAO Schwarz will replace the NBC Experience Store, which will move to a space in the lobby of the building.

After FAO Schwarz vacated 767 Fifth Ave., a deal to move into 40K SF at 1633 Broadway fell through, and the retailer has spent the last two years in search of a new home. Meanwhile, Apple has used the retail space FAO Schwarz left behind for a temporary expansion of its flagship glass cube store ahead of permanent occupancy by Under Armour.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's New York Newsletters
Related Stories

NYC Office Investor Warns It Could Go Under As Defaults Pile Up

Nike Closes 15 Stores Amid Tumultuous Year

The Fast-Food Exec Taking Her Real Estate Talents To The Looksmaxxing Era

Chetrit Group 'Being Dissolved' As Family Turmoil Spirals

TJ Maxx Parent Plans To Accelerate Store Openings In 2027

Ashley's Frasers Sets £20B Real Estate Acquisition Target

Century 21 Retail Redevelopment Advances With New Financing, Leases: The N.Y. Deal Sheet

Food And Beverage Increasingly Becoming Anchor In Mixed-Use Projects

Bally's Debt Obligations Raise Doubts Over Casino Operator's Future

Ken Griffin Strikes $86M Palm Beach Real Estate Deal With Blackstone

Tax Break Fight Threatens Development In Housing-Starved Long Island

Fabletics To Add 25 New U.S. Storefronts