Global Holdings Doubles Down On Brooklyn And 25 Kent
When Global Holdings Management Group assumed day-to-day management of 25 Kent Avenue in Williamsburg last spring, the firm invested significant time and new capital into the asset to elevate the unique building’s offerings and further capitalize on its desirable waterfront location, design and amenities.
Applying Global Holdings’ comprehensive, multifaceted and analytical expertise, the directive was clear: Appeal to a wide variety of tech and creative office tenants seeking space in a vibrant, amenity-rich neighborhood, with good tech infrastructure in a wellness-inspired environment.
“As long-time investors in the building, we were sure of its promise and, as such, we were willing to invest time and capital to bring its potential to fruition,” said Chris Roth, senior vice president at Global Holdings Management Group.
Customizable Suites And A-List Amenities
In addition to the building’s existing full-floor opportunities for custom build-outs, which offer flexibility for businesses of all sizes, Global Holdings launched a flexible prebuilt program offering turnkey, move-in-ready suites as part of its strategy to attract firms looking for fast growth, Roth said.
The strategy also included a change of representation when Global Holdings hired a top Newmark leasing team with a track record of success in Brooklyn, led by Jordan Gosin, Ryan Gessin and Will Grover.
To make the holistic office environment even more compelling to modern tenants, the firm also invested in showcasing the building’s amenity suite through enhanced marketing efforts, he said.
Tenants of 25 Kent enjoy a private fitness center, a 20-foot bouldering wall, meditation pods, spa-style locker rooms, on-site parking and a 12K SF landscaped rooftop terrace.
The ground-floor retail at 25 Kent includes lifestyle brand and clothing retailer Kith, social bathhouse company Othership, Five Iron Golf and Pura Vida, the wellness-inspired fast-casual café known for its salads, smoothies and acai bowls.
“25 Kent had a successful year because we took the time to understand the asset,” Roth said. “We were able to evaluate, react to what the market was telling us and adapt quickly because of our hands-on approach.”
'Rooted' In Brooklyn's Creative Identity
It didn’t take long for the strategy to yield results. Since April 2025, over 140K SF of space has been leased and signed at 25 Kent, he said.
The building's new tenants include tech-forward branding startup Queen One, which received $6M in state incentives to support job creation and long-term growth for new tech jobs in artificial intelligence, software development and data science.
Additional new tenants include speech analytics software RillaVoice, AI-native wealth advisory firm Autonomous Technologies Group and skin care treatment provider Glowbar.
“The RillaVoice agreement is notable for being the largest office lease signed in Williamsburg, and among the largest in Brooklyn over the past year,” said Craig Panzirer, director of leasing at Global Holdings. “It is a proof point of Brooklyn’s appeal as a tech, culture and business hub, with 25 Kent in the center of the borough’s innovation ecosystem.”
The building’s current tenants also include Amazon Music, boutique flex space provider Mindspace, events space Vesper, professional hair care brand Amika and supply chain software firm Altana.
In leadership’s view, Brooklyn represents an alternative to Manhattan’s more traditional office environment. Companies can still get best-in-class office space and visibility but in a market that feels more aligned with how modern tech companies operate and grow.
“Many founders live in Brooklyn and want to work in neighborhoods that reflect their culture: collaborative and design-driven,” Panzirer said. “The story of 25 Kent reflects this. The building provides the infrastructure companies need without sacrificing neighborhood character. Tenants benefit from modern floor plans, a strong sense of community and connectivity, and move-in-ready options, all within a building that feels rooted in Williamsburg’s creative identity.”
Long-Term, Design-Forward Strategy
The turnaround success at 25 Kent comes as Global Holdings is achieving leasing traction across its entire U.S. office portfolio.
Recent transactions at Global Holding’s office assets, including 1250 Broadway, 99 Park Avenue and 120 Park Avenue, represent over 1.4M SF of leases signed in the last year, Roth said.
“Our approach towards our assets reflects our long-term, design-forward investment strategy,” Roth said. “We strive to exceed the benchmark for what the modern office should be.”
At 1250 Broadway, a 39-story Class-A office building acquired in 2016 and rebranded as Nomad Tower, the repositioning strategy included a comprehensive double-height lobby renovation that introduced a public coffee bar as well as the addition of hospitality-driven common areas, a fitness center and conference facilities that include a 90-person amphitheater.
The firm secured a $450M refinancing for the property with Wells Fargo just last month.
At 99 Park, the building’s capital program includes a new lobby, façade improvements, elevator modernization and a subterranean amenity offering that includes a conferencing and events space, a golf simulator, a speakeasy and a duckpin bowling alley.
In 2025 alone, 99 Park secured 300K SF in new leases.
At 120 Park Avenue, a 496K SF lease extension with Bloomberg LP, the largest office lease of New York City in the fourth quarter and among the largest of 2025, coincided with planned lobby enhancements and elevator upgrades, Roth said.
“Our vision is centered on delivering thoughtfully designed office buildings with high-quality amenities and meaningful modernizations that support today’s evolving workplace,” he said. "We remain focused on long-term value creation and bringing the resources and discipline needed to contribute positively to the markets we serve.”
In particular, the firm’s confidence is concentrated in existing trophy and Class-A properties in Manhattan, which captured a record 55% of leasing activity in 2025, Roth said.
“Park Avenue continues to thrive as it has once again regained its spot as Manhattan’s most desirable office district,” Roth said. “NYC remains one of the world’s most dynamic business ecosystems, and we expect this positivity to continue throughout 2026.”
Residential Brand That Resonates
Global Holding’s broader strategy reaches beyond New York City’s office sector. The company remains optimistic about opportunities across the market, including residential.
“In 2020, we launched our proprietary residential brand, Anagram, which has quickly become synonymous with design excellence, thoughtful amenities and a strong sense of community,” said Josh Feder, senior vice president, head of investments, at Global Holdings.
Last year, the company completed the $190M refinancing of Anagram Columbus Circle, its luxury residential tower located steps from Central Park and Billionaires’ Row.
Anagram Turtle Bay is nearing full lease-up and recently launched an exclusive “Residences at the Top” collection for its most luxurious units. And in 2027, Global Holdings expects to cut the ribbon on the first Anagram-branded property in the outer boroughs, Anagram Gowanus.
Located at 450 Union St. along the Gowanus Canal, Anagram Gowanus will comprise 158 upscale apartment homes and 22K SF of retail and commercial space — with some square footage set aside as community space and art studios. The building’s esplanade will connect with other waterfront walkways along the canal and will be publicly accessible.
“Anagram’s continued momentum reflects our belief that thoughtfully designed, community-driven residential environments resonate deeply with today’s residents," Feder said. "As the brand evolves, we remain confident in its long-term growth and in our ability to expand Anagram in ways that stay true to its design-forward vision and commitment to exceptional living experiences.” Feder said.
'Eyes Open' To Opportunities In The Market
“Our eyes are open to the many opportunities in the market," Feder said. "Because of our structure, we are able to adapt quickly to market changes and demands.”
The capital Global Holdings has invested in its portfolio to date, paired with the locations and quality of its buildings, sets the company up well for the future, Feder said.
“The sky’s the limit as to what we can achieve.”
This article was produced in collaboration between Global Holdings Management and Studio B. Bisnow news staff was not involved in the production of this content.
Studio B is Bisnow’s in-house content and design studio. To learn more about how Studio B can help your team, reach out to studio@bisnow.com.
