Google's Real Estate Priority
Google employs more than 4,000 in NYC, and its biggest real estate concern is adaptability and scalability, says the company's Molly Zinzi, whom we snapped with IBM Global Business Services’ Joe Phillips, Magnify.net CEO and #Waywire.com chief curator Steven Rosenbaum, and RE:Tech’s Ash Zandieh (also of ABS Partners). She also calls NYC’s built environment an amenity. Almost all Google's 135 offices worldwide include a gym, she says, but in Manhattan, multiple ones already exist near Google’s 111 Eighth Ave.
Rudin Management, well known for long-term ownership, concentrates on making its buildings competitive and relevant, says CEO Bill Rudin (who, like the panelists at left, spoke Friday at the NYC Tech Forum at McGraw Hill). That push started with a $40M investment in the ’90s to make its 55 Broad St office building tech ready. The effort translates to modern day with initiatives like a smartphone app for keyless building entry, being beta-tested at the 345 Park Ave office property.