Gym Source And Urbn Playground Join Forces
Gym Source, the largest commercial distributor of fitness equipment in the U.S., has partnered with Urbn Playground, a premier amenity space consulting firm, to provide a vertically integrated approach to gym design, vital to today’s developers attempting to differentiate their buildings with state-of-the-art fitness centers.
Solidifying the design with a team of experts prior to construction is of paramount importance, as renovating or modifying these spaces after they’ve been built is challenging, costly and often limited in scope, according to the firms.
“Over the past 79 years of serving over 300,000 clients in all 50 states and over 50 countries, we observed that the best gyms have integrated teams, rather than a number of separate amenity or equipment providers behind them,” said Gym Source independent commercial sales consultant Thomas Jackowski.
He told us the developers he’s worked with, whether they be fledglings, veterans or those with well-defined needs who might just be looking to add innovation to their programming, have benefited from his comprehensive team instead of using a variety of equipment providers.
“In today’s market the margin for error for fitness centers is incredibly small,” he said, especially as the sophisticated technologies modern gym enthusiasts demand require similarly sophisticated infrastructure to support them. This need must be addressed early in the planning stage.
Jackowski identified three key synergies that allow the companies to add value through their strategic alliance:
Design: Design permeates all aspects of the fitness center, and the partnership ensures fitness centers demonstrate cohesion with the rest of the building’s aesthetic and purpose, instead of being an afterthought.
Versatility: Fitness centers need to be tailored to the asset class and target user. Gym Source has a dynamic and large range of products to choose from, empowering amenity providers like Urbn Playground with its large selection.
Service: No property manager wants equipment to remain out of service taking up valuable space, even if it’s under warranty and repairs are free. Gym Source has a national and local presence in every state, providing clients with white glove delivery, professional installation and reliable follow-up post-delivery.
“We are excited to join forces with Gym Source to help developers provide a comprehensive and seamless customer experience to their fitness center users,” said Urbn Playground co-founder Jeremy Brutus.
He said his mission is to “enhance the users’ journeys, from the time they book an appointment to tour the property, to the day they sign up for personal training, and to the day their friends eventually move into the property,” won over, no doubt, by the outstanding gym.
To learn more about this Bisnow content sponsor, click here.