HAPPY BIRTHDAY, 1790 B'WAY!
|Plenty of big names were born in 1911—Jean Harlow, Hubert Humphrey, processed cheese, Vincent Price, Ginger Rogers, the egg carton, Lucille Ball, Roy Rogers, and Crisco. Add to that list 1790 Broadway, which is celebrating its 100th birthday this year. We met with Newmark Knight Frank senior managing director Jeff Rosenblatt, the building’s leasing agent, to find out more about the 20-story building, now home to tenants like Columbia University,Fordham University, Columbia Artists Management, and Victoria Hagan. There are only two spaces left: 11,500 SF (with a work letter) in the tower’s 18th floor, and 11k SF in the base’s 10th floor, the latter close to a signed deal.|
|Besides spectacular views of Columbus Circle and Central Park, the 18th floor has a feature not found in many NYC buildings—three working fireplaces. The turn-of-the-century building also includes Vermont marble throughout and large operational windows. “We’ve tried to preserve as much as possible,” says Jeff. They’ve seen interest from law, entertainment, and financial services tenants attracted to the vibrant, transit-connected Columbus Circle neighborhood. The building was designed by Carrere & Hastings (it also designed the iconic New York Public Library) at the request of the US Rubber Co. When it was built, it was the tallest building above Times Square.|