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BROADWAY'S ART SALON

New York
BROADWAY'S ART SALON
BROADWAY'S ART SALON
Last night, we dropped by WorkSpace Offices-Studios at 5030 Broadway for the Northern Manhattan Arts Alliance artists' salon. It's a showcase of Inwood's creative talent and a chance for building-owner Edison Properties to market to neighborhood residents. Here,Jessie Marino, from the group Ensemble Pamplemousse, performs.
BROADWAY'S ART SALON
Edison chairman Jerry Gottesmann, Jason Miller, and Lenny Lazzarino with NoMAA CEO Sandra Garcia Betancourt. The 300k SF building mainly houses a Manhattan Mini Storage but has 150 to 1,200 SF blocks of office/studio space available, they tell us. Inwood did not have a defined office market, so Edison turned two floors into space to attract a variety of tenants. Tenants sign three-year leases with options after 90 days; the formula has already worked in two of its other storage facilities: 131 Varick and 55 Vandam.
BROADWAY'S ART SALON
Singer (and Inwood resident) Christina Ascher, shown here with her "Voice Wash" composition, is one of 5030's newest tenants. She's soundproofing her space for rehearsals, composing, and lessons. Sandra tells us that Inwood's burgeoning artist population lacks needed studio space and hasn't gotten much support from other arts organizations. This is NoMAA and Edison's second joint event to encourage residents to look at the space.