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6 Reasons Commercial Real Estate Companies Need To Invest In Virtual Reality


1. Virtual Reality is easily shared through web applications, mobile devices and email.

SGA understands the needs of its real estate partners. Whether through viewing devices such as Oculus Gear VR and Google Cardboard or via web applications on the computer or smartphone, VR technology is highly sharable and perfect for on-the-go clientele.

2. Virtual Reality expedites stakeholders' decision-making.

One of the biggest benefits of VR technology is that it enables owners, brokers and tenants to envision a potential master plan, building or interior space quicker and easier than ever before; the immersive experiences allow critical team members to make quick decisions and get the project moving.

“With the VR technology, I can engage all the important stakeholders in the process on their own schedule,” SGA director of virtual design and construction Michael Schroeder says. “The technology allows the process to move forward at a quicker pace, enabling crucial decisions to get the consensus response they need. It’s a vital step in saving time for all parties involved.”

3. It enables evaluation of new construction within existing context.

It’s hard for tenants to envision a new development, or a building expansion, in any environment—but VR is an enabler of the imagination.

VR can transform the existing context of the site to include the new development’s design and technology. This gets tenants excited and enables them to make commitments sooner.

“It’s cliché, but a picture really is worth a thousand words,” Michael says. "In this case the virtual reality environment is absolutely priceless to potential clients.

4. Virtual Reality experiences can be generated alongside typical design deliverables. 

SGA’s VR is generated through the design firm’s advanced modeling capabilities. The same software that is used to create floor plans and construction documents also creates VR of the same spaces.

5. Virtual Reality reduces design phases.

If SGA is hired to reposition and market a building, and if a tenant selects our design, we can essentially eliminate Schematic Design and move quickly into design development and construction documentation. This enables clients and building owners to save a significant amount of time.

6. Virtual Reality translates difficult design concepts for all audiences.

It can be a challenge to translate architecture or interior design concepts to people unaccustomed to the industry.

VR breaks down those barriers, instantly delivering them to a space that allows them to see the evolution by design by translating the ideas into an immersive environment.

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Related Topics: Architecture, virtual reality, SGA