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This Is Why 17% Of Americans Avoid Amazon

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Every year more and more people flock to Amazon.com, and while it looks like that trend is set to continue, there is still a sizable holdout of Americans who say they never buy from the king of e-commerce.

Data from Kantar Retail ShopperScape shows 17% of primary US household shoppers never buy from Amazon, and while that percentage has declined over the last five years, there are still 22 million or so American households that don’t use the site, the Wall Street Journal reports.

Experts say most people who don’t shop on Amazon avoid the site for either logistical or preferential reasons. Believe it or not, there are still some Americans who don't have convenient access to the internet or web-enabled devices, according to the study, while others live in cities and apartments that make it difficult to order packages online. [WSJ]