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CBRE Relaunches Workplace Management Platform, Says AI Will Learn What Building Occupants Want

CBRE has revamped its workplace management platform, known as CBRE 360 when it was launched about a year ago, and relaunched it as Host. 


Among other things, the company says Host will use artificial intelligence to learn over time what building occupants need and want, thus improving their experiences in the building.

Its AI-based “recommendation engine” will deliver personalized experiences to building occupants, the company said. 

Host's focus will be on creating a comfortable and more helpful workplace atmosphere while delivering employee-facing services, such as reception, IT support, meetings and events.

The move by CBRE is part of the race to offer PropTech platforms to equip buildings with tools to help tenants engage with their space. Other examples include tenant engagement platforms like Skyrise and Tenenx, which provide communication between office tenants and building managers. 

Using such platforms, property owners and managers can speak with tenants, send news and announcements to the building, and customize amenities and services for tenants. PropTech systems also provide a way for offices to keep up with changing tenant preferences. 

The Host platform will offer an app to create a better workplace experience, CBRE said. The app will allow users to navigate the workplace, schedule meetings with colleagues, reserve workspaces, use food and beverage services, and access building and concierge services. 

The look and feel of the Host app can also be personalized, depending on the needs of the user.

“The market suffers from an ‘app for that syndrome.’ There is an app for visitor management, an app for controlling temperature, an app for booking meeting rooms," Host Global Product & Technology Lead Brennan McReynolds said in a statement.

"Host integrates specialty technology and end-user experience features on a single platform, allowing employees to access their workplace needs from a single app,” McReynolds said.