Retailers Are Bringing Entertainment Into Stores To Boost Sales, Traffic

runway

Foot Locker’s redesigned Midtown Manhattan flagship store is about to open with a variety of new features, including in-store social media feeds, huge digital signs showcasing its shoes and an adjacent space reserved for fashion shows.

The push comes amid the retailer’s aggressive bid to grow annual sales from $7.4B last year to $10B through 2020, and the firm is banking on a large part of that growth to come from entertainment. The footwear retailer is already planning a fashion show featuring Rihanna's upcoming Fenty collection for Puma, which includes $600 capes and sweatshirts priced at $200 apiece, RetailDive reports.

Another part of Foot Locker’s plan involves tapping into the female wallet. The redesigned store has a special area reserved for showcasing emerging fashions for women. [RD]

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

'Aggressive' Antitrust Settlement Unwinds $100M Zillow, Redfin Deal

Trump's New Canadian Tariffs To Spike Additional Materials Costs

Wells Fargo Moves To Foreclose On $1.3B Workspace Property Trust Portfolio

Turner Construction Hit With Cyberattack, Hackers Claim Leaks Of Military Info, NDAs

Latest Round Of Fannie Mae Senior Staff Layoffs Has Multifamily Sector Anxious

Why Hines Is Restarting Its Development Engine

How Integrated Infrastructure Can Help AI Data Centers Deploy Faster, Build Smarter

Nvidia Buys Stake In Data Center Power Company

Invesco Cuts Fees, Adds Incentives To Quell Fund Redemption Requests

Investors Anchor Big Capital Into Marinas, Betting On Shallow Supply

Nike Closes 15 Stores Amid Tumultuous Year

Large Commercial Real Estate Sales Up 30% Despite Economic Headwinds