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Bed Bath & Beyond Continues Adding Stores Despite Poor Health

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Bed Bath & Beyond has proven it’s not immune to the problems facing traditional brick-and-mortar retailers, and maybe it’s time for the home goods store to follow Macy’s lead.

The retailer’s profit margins have shriveled as more and more consumers favor shopping online—same-store sales are falling and the company’s stock is down, the Wall Street Journal reports. Macy’s was in the same position not long ago and decided to close an extra 100 shops, or almost 14% of its total footprint.

Experts are suggesting it might be time for Bed Bath & Beyond to do the same. Instead, the company has steadily added to its store count, currently operating 1,533 locations, yet with the firm’s return on invested capital consistently falling, perhaps in this case less is more. [WSJ]