'Instagrammable' Real Estate Is Now A Worldwide Trend Encompassing Museums, Retail, Hospitality
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Instagrammable real estate is no longer a fad. The trend proving to have lasting legs is moving past restaurants and into other retail, museums and hotels as savvy real estate developers and marketers realize consumers are willing to pay for an experience that looks good on social media.
Pop-up vendors can charge between $20 and $40 per person for an experience tailor-made for the 'gram, CNBC reports. The Museum of Ice Cream's San Francisco residency charges $38 per person, while Refinery 29's "29 Rooms" pop-up art experience completed a four-day run in Chicago at $39 a head. Color Factory, a San Francisco-based pop-up art exhibit, launches in New York next month.
This is a natural evolution of how Instagram turned restaurants into retail anchors. Celebrity chef David Chang said Instagram has changed the way people interact with food, shopping and even leisure.
"People want to share," Chang said.
The best designs can blow up on Instagram. Wang Management is converting three adjoining office buildings in Sydney, Australia, into The Chippendale, an upscale hotel, and a second hotel is being planned in Redfern. Place Studio architect James Alexander-Hatziplis told Commercial Real Estate Australia he designed the hotel with millennial social media users in mind.