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Fast-Casual Boom: Buffalo Wild Wings Wants A Piece Of The Pie

Buffalo Wild Wings, known for its triple-threat offering of beer, wings and sports, is tapping into the lunch business—taking on fast-casual giants like Chipotle and Panera Bread.

The 900-unit chain launched its 15-minute lunch option today between 11am and 2pm. It's called the B-Duds Fast Break, and here’s the catch—if servers don’t get the food to customers within 15 minutes, it’s free.

As fast-casual chains continue to gain momentum, Buffalo Wild Wings is hoping to get a piece of the pie, Business Insider reports. The chain’s same-store sales have taken a hit within the past 15 months, with franchises dropping by 2.4% and company-owned restaurants by 1.7% in Q1. [BI]