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How to Maximize Your Millennials


If you’re keeping both your Baby Boomer and your Gen Y employees happy, pat yourself on the back, says Brand Launcher’s Jon Goldman. Gen Y and Millennials are the largest group in America today, comprising 27.7% of the population compared to Baby Boomers, who make up 26.7%. Jon says that requires a change in leadership—the days of “just shut up and do it” authority are over. His tips: Become a coach, build an explicit culture, and give your employees meaning, values, and purpose beyond a paycheck. And if you’re annoyed about that 22-year-old expecting a trophy for showing up, get over it. Jon says companies who regularly show appreciation for their employees are 600% more profitable than their competitors. (And not because they melt down the trophies for gold.)